Sunday, March 4, 2007

Ten Thousand Order of the Phoenix

In a discussion at , Veronika Kwan-Rubinek, Warner Bros' international prexy of distribution, talked about Order of the Phoenix, just one of the major flicks coming out this summer :
"The opening date is not an obvious choice on the domestic side, but it really does put our best foot forward internationally. With 'Harry Potter,' we're going day and date everywhere except in the Middle East and a few minor markets, because most are going to be in holidays at that point, so this date really maximizes our opportunity."
With so many tentpoles, the battle for screens will be intense.
"We'll have between 6,000 and 7,000 on 'Ocean's' and over 10,000 on 'Harry' but that's going to be a challenge because there are so many incredible films coming."
Tip: Mugglenet

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